At a glance
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A Message Framing Intervention for Increasing Parental Acceptance of Human Papillomavirus Vaccination
In Brief
A clinical study evaluating HPV vaccination messages for Cervical Cancer and 2 related conditions. Completed, enrolled 1,170 participants across 1 site.
Detailed Summary
The goal of this study is to determine the effects of message framing (gain vs. loss) on African American parents' acceptance of the HPV vaccine and how such effects are moderated by parents' salient beliefs prior to message exposure. Participants are randomized into gain and loss conditions in which they view either gain-framed or loss-framed HPV vaccination messages. Key outcome variables include parents' attitudes and intentions toward vaccinating their children against HPV.
Study Details
Timeline
Interventions
Digital multimedia messages consisting of text and imagery conveying the benefits of being vaccinated against HPV, the costs of not being vaccinated against HPV, or neither benefits or costs but simply a call for action.