At a glance
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Correcting Exaggerated Drinking Norms With a Mobile Message Delivery System
In Brief
A clinical study evaluating Alcohol texts and Attention control for College Drinking. Completed, enrolled 121 participants across 1 site.
Detailed Summary
This project aims to combat excessive perceived norms that contribute to high volume drinking by young adults, which adversely affects health and academic achievement. Campus-specific survey data will be used to craft accurate, pro-moderation campus norms, and deliver them to first-year students via daily text messages during the first semester of college. It is predicted that those receiving regular exposure to pro-moderation drinking norms will reduce their alcohol consumption and consequences, relative to students who receive non-alcohol-related control texts. This preliminary evaluation uses a novel method of delivering drinking norms and will lay the groundwork for future efforts to scale up this novel alcohol misuse prevention approach.
Study Details
Timeline
Interventions
A text message each day for 10 weeks, containing factual information about campus drinking norms.
A text message each day for 10 weeks, containing "this day in history" facts.