At a glance
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Assessing the Impact of myHealth Rewards Program-related Communications on Enrollment: Replication
In Brief
An observational study evaluating Email, Loss frame, and 4 other interventions for Health Promotion and Wellness Program. Completed, enrolled 13,546 participants across 1 site.
Detailed Summary
The purpose of the study is to evaluate, prospectively, the potential impact on myHealth Rewards wellness program enrollment (prior to the 2020 deadline) of sending different messages via email to Geisinger Health Plan (GHP) members who have not yet enrolled. In particular, this study aims to replicate and extend (with greater sample size and statistical power) the findings from a previous study in which email communication using loss framing language achieved significantly higher click-through rates than a more standard communication, whereas actual enrollment rates were not significantly higher.