CI

At a glance

ClinicalIndex Comparison Record
N/ACompleted· 820 enrolled
Drug / intervention
Facebook Ads on the importance of staying safe during the Thanksgiving / Christmas holidaybehavioral
Likely dose
Not stated in record
Structured eligibility isn't available for this trial yet — see the full criteria in the Eligibility tab below.

Standardized by ClinicalIndex from the ClinicalTrials.gov record · verify against the source.

Search/NCT04644328
NCT04644328N/ACompleted
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The Doctors for Coronavirus Prevention Project Thanksgiving / Christmas Messaging Campaign

National Bureau of Economic Research, Inc.·interventional·Posted Nov 25, 2020·Updated Dec 21, 2021

In Brief

A clinical study evaluating Facebook Ads on the importance of staying safe during the Thanksgiving / Christmas holiday for Covid19. Completed, enrolled 820 participants across 1 site.

Detailed Summary

Facebook ads with physician-delivered videos were shown before the Thanksgiving and Christmas holidays and focused on staying safe during the COVID pandemic by limiting travel and mask-wearing.

Study Details

Study Typeinterventional
Allocation--
Masking--
Primary Purpose--
ConditionsCovid19
CountriesUnited States
CollaboratorsMassachusetts Institute of Technology, Harvard University, Massachusetts General Hospital, Yale University, Stanford University

Timeline

N/ACompletedFinished
202120222023202420252026
First PostedNov 25, 2020
Enrollment StartNov 12, 2020
Primary CompletionFeb 11, 2021
TodayJul 2, 2026
Enrollment to primary: 3 monthsPosted 5.6 years ago

Interventions

Facebook Ads on the importance of staying safe during the Thanksgiving / Christmas holidaybehavioral

Facebook ads to show a 15 second video clip recorded by MGH, Harvard and Lynn Community health center and other health care professionals. The ads will be shown before the Thanksgiving/Christmas holiday and will focus on staying safe - limiting travel and mask-wearing. The investigators will randomize exposure to the ad campaign at the ZIP code or county level.