At a glance
ClinicalIndex Comparison RecordStandardized by ClinicalIndex from the ClinicalTrials.gov record · verify against the source.
Digital Media for Cancer Control: Randomized Controlled Trial and Dose-Response Effects
In Brief
A clinical study evaluating Anti-vaping and anti-smoking digital advertising for Tobacco Use. Completed, enrolled 2,800 participants across 1 site.
Detailed Summary
There is little published data on exposure to and evaluations of large-scale, online tobacco control campaigns. This project addresses the gap. Under 2 specific aims, the investigators will identify the independent effects of varying levels of digital message exposure to promote anti-tobacco attitudes, beliefs, or behaviors among youth and young adults, first through a randomized experiment online, and second through a field-based evaluation. These studies will advance the science of digital health and have wide application to future campaigns.
Study Details
Timeline
Interventions
Delivery of social media based advertising to prevent vaping and smoking among young adults ages 18-24.