CI

At a glance

ClinicalIndex Comparison Record
N/ACompleted· 195 enrolled
Drug / intervention
Regulated ad condition +1 moreother
Likely dose
Not stated in record
Structured eligibility isn't available for this trial yet — see the full criteria in the Eligibility tab below.

Standardized by ClinicalIndex from the ClinicalTrials.gov record · verify against the source.

Search/NCT05207033
NCT05207033N/ACompleted
CompareCT.gov

Young Adults' Responses to E-Cigarette Advertisement Features and the Effect of Restricting Features on Tobacco Use - Phase 2

University of Massachusetts, Worcester·interventional·Posted Jan 26, 2022·Updated May 30, 2025

In Brief

A clinical study evaluating Regulated ad condition and Unregulated ad condition for Tobacco Use. Completed, enrolled 195 participants across 1 site.

Detailed Summary

While conventional cigarette use continues to decline among youth and young adults, e-cigarette (EC) use is on the rise. Specifically, the investigators will conduct a randomized control trial (RCT) where young adults are randomized to one of two conditions: 1) a regulated ad environment, with high impact EC ad features removed or 2) an unregulated ad environment, with high impact EC ad features left intact. Participants will view EC ads embedded in an online magazine 24 times over the course of 6 months. EC experimentation and sustained use will be the primary outcome of interest.

Study Details

Study Typeinterventional
Allocation--
Masking--
Primary Purpose--
ConditionsTobacco Use
CountriesUnited States
CollaboratorsNational Institute on Drug Abuse (NIDA)

Timeline

N/ACompletedFinished
20222023202420252026
First PostedJan 26, 2022
Enrollment StartApr 1, 2022
Primary CompletionJun 4, 2024
Study CompletionJul 1, 2024
TodayJul 2, 2026
Enrollment to primary: 2.2 yearsPosted 4.4 years ago

Interventions

Regulated ad conditionother

This intervention will determine if restriction of appealing features in e-cigarette ads deter young adults from trying the product.

Unregulated ad conditionother

This intervention will determine if unrestricted appealing features in e-cigarette ads deter young adults from trying the product.