At a glance
ClinicalIndex Comparison RecordStandardized by ClinicalIndex from the ClinicalTrials.gov record · verify against the source.
Consumer Perceptions of Waterpipe Tobacco Packaging and Digital Marketing Claims
In Brief
A clinical study evaluating Package/Advertisement With Claim and Package/Advertisement Without Claim for Waterpipe Tobacco Smoking. Completed, enrolled 1,507 participants across 1 site.
Detailed Summary
The purpose of the study is to evaluate the impact of marketing claims commonly found on waterpipe, also known as hookah, tobacco packages and in digital marketing on young adults' willingness to try hookah tobacco. Participants will complete two tasks, in random order. Participants will view six sample waterpipe tobacco packages, randomized at the package level to contain a prohibited or potentially-prohibited claim or not (Packaging Task). In the other task, they will view 10 digital marketing advertisements (i.e. Instagram posts or website pages) either with or without prohibited or potentially-prohibited claim, randomized at the advertisements level (Digital Marketing Task).
Study Details
Timeline
Interventions
Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design
Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design