At a glance
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Messages About Reduced Nicotine in Combusted Tobacco Products: An Online Randomized Controlled Trial
In Brief
A clinical study evaluating Reduced nicotine message exposure, Modified risk message exposure, and 2 other interventions for Health Communication and 4 related conditions. Completed, enrolled 1,901 participants across 1 site.
Detailed Summary
The investigators will conduct a message-exposure experiment with nationally representative samples of smokers, dual-users (cigarettes and e-cigarettes), and young adult non-smokers (aged 18-29). Experimental messages will address the reduction of nicotine in cigarettes. Participants will also complete a follow-up survey after 2 weeks, measuring their recall of the messages and behaviors since message exposure.
Study Details
Timeline
Interventions
Participants will be shown two messages about harms of reduced nicotine cigarettes. The two messages will be drawn from a pool of five messages. The messages will communicate that reduced nicotine cigarettes will still have the rest of the harmful chemicals and cause diseases as the regular cigarettes, but they would make it easier to quit.
Participants will be shown two messages about electronic cigarettes as an alternative to regular cigarettes. The two messages will be drawn from a pool of five messages. The messages will communicate that electronic cigarettes are less likely than regular cigarettes to cause severe diseases such as lung cancer.
Participants will be shown two messages, one from the reduced nicotine message set and one modified risk message set.
Participants will be shown two messages about drinking bottled water. These will be selected from a pool of five message. The messages display specific water products and describe hydration as a healthy activity.